Last updated: 2 October 2026
Pure Elegance Physiques ("the Service") is operated by Kelly Morton ("we", "us", "the seller"). By creating an account or continuing to use the Service, you agree to these Terms & Conditions. If you do not agree, please do not use the Service.
Pure Elegance Physiques is a physique coaching app. It lets you upload progress photos, log weight, body-fat estimates and measurements, follow a generated training programme, receive AI-generated coaching insights, and create transformation videos. Some features are free; full features require a Pro subscription.
The Service provides general fitness information only. It is not medical advice, and AI-generated insights (including body-fat estimates) are approximations. Programmes are generated from the details you give us and cannot account for your full medical history. Before starting, or if anything changes, seek advice from a doctor or qualified professional if you are pregnant or have recently given birth, have an injury, a heart, blood-pressure or breathing condition, diabetes, take medication that affects exercise, or have any other health concern. Stop exercising and seek help if you feel pain, dizziness or shortness of breath. This wording explains the scope of the Service; it does not limit any legal responsibility we have to you.
You must be at least 18 years old to use the Service, and you confirm this when you create your account. You are responsible for keeping your login credentials confidential and for all activity under your account. You must provide accurate information and keep it up to date.
You must not misuse the Service. In particular, you must not:
• use the Service for anything unlawful, fraudulent or deceptive;
• upload content that infringes anyone's intellectual property or privacy rights, or that is hateful, harassing or sexually explicit;
• upload photos of other people without their consent;
• introduce malware, probe or scan our systems, scrape the Service, or interfere with its security;
• reverse engineer, resell, redistribute or circumvent technical limits of the Service;
• use AI features to generate illegal content, deepfakes or misleading imagery of real people.
You are responsible for the photos and information you upload, for how you use AI-generated outputs, and for verifying their accuracy before acting on them. We may remove or restrict content, filter outputs, and suspend accounts that break these rules. If you believe content on the Service infringes your rights, contact us and we will review and take it down where appropriate.
We own the Service and its intellectual property, including the software, design, documentation and branding. We grant you a limited, non-exclusive, non-transferable right to use the Service within your plan. You keep ownership of the photos and data you upload; you grant us a limited licence to host and process that content solely to provide the Service to you.
Pro subscriptions are billed monthly at £4.99 or yearly at £39.99 and renew automatically until cancelled. A VIP early-bird offer may reduce the first year of an annual subscription to £33.99; the subscription then renews at the standard yearly rate of £39.99. The monthly plan starts with a 7-day free trial: card details are taken upfront, nothing is charged during the trial, and if you don't cancel within it your subscription automatically continues at £4.99 per month. Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.
Payment, billing, tax, cancellation and refund mechanics are governed by Paddle's Buyer Terms. You can cancel your subscription at any time from the Pro page. Your subscription will not renew at the end of your current billing period, and you will keep Pro access until then. Cancelling stops future payments.
We work hard to keep the Service available, but we do not guarantee uninterrupted or error-free performance. We may change, suspend or withdraw features with reasonable notice where practical.
Nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015, including your right to digital content that is of satisfactory quality, fit for purpose and as described. If paid content or features are faulty, you may be entitled to a repair, replacement or price reduction. We are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable, or for business losses, as the Service is for personal use only. Nothing in these terms excludes liability for fraud, death or personal injury caused by negligence, or anything else that cannot be excluded by law.
We may suspend or terminate your access for material breach of these terms, non-payment, security or fraud risk, or repeated or serious policy violations. When your account ends, your data is deleted within 30 days; you may request an export before then by contacting us.
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. You may not transfer your account without our consent. We may update these terms from time to time; continued use after changes take effect means you accept them. We are not liable for delays or failures caused by events beyond our reasonable control.
Questions? Contact us at hello@pureelegancephysiques.com.